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Power Kid Podcast

Nov 28, 2017

Her mother taught her probability by playing Yahtzee!

This week you are invited to sit down at the game table with my excellent guest Kim Vandenbroucke and I as we discuss game design, pitching concepts and the rise in traditional game popularity. If you want a deep dive into the mind of a successful game inventor this...


Nov 21, 2017

This week I speak to Steve Reece. Steve owns and operates the toy industry consultancy KidsBrandInsight.com. He is a wealth of knowledge from brand positioning to play testing to manufacturing. We discuss his work in the industry and the opportunities of sourcing and manufacturing in India.

••• In the second half...


Nov 14, 2017

In this important show youth culture specialist Gregg Whitt stops by to discuss the challenges of capturing the attention of tweens, teens and young adults. He has spent his career studying this segment and helping brands to engage with them. How does your brand speak to tweens and teens? What mistakes is your brand...


Nov 7, 2017

This week we welcome Lynn Rosenblum to the mic. Lynn is a 30 year veteran of the toy industry and is a recognized marketing and trend expert. She is an educator at the Otis College of Art and Design and is regularly called on to be an expert legal witness within the industry. Listen in as we discuss Kelly Clarkson,...