Jan 22, 2019
The Chinese toy market is on the rise! With an average annual
growth rate of almost 20% and the implementation of the
two-child policy many in the industry are looking to develop
hit toys for the over 236 million children under age 14 on the
Today I interview China market expert Kirsten Ytterbo to
discuss the opportunities and challenges of selling to China.
Previously she spent almost 5 years in Shanghai and Hong Kong as a
Merchandising Manager for Toys R Us and she is the former Senior VP
of King Bee Toys. She has immersed herself in the culture and has
some great advice to share!
Listen in as we discuss what brands resonate with the Chinese
market and what cultural faux pas to avoid. In contrast to the US
adult collector market why is the China market comprised almost
entirely of purchases for children? Learn why top brands in China
are splitting into 2 pricing tiers. We also discuss the impact of
Tmall.com and online shopping in China.
Listen, learn and enjoy the show!