Mar 19, 2019
If you are like me you have vivid memories of Highlights
magazines in the waiting rooms of every doctors office you ever
visited. As a kid having access to a bright fun issue with puzzles
and word games could help ease my nerves no matter why I was seeing
the doctor. Today my family gets to have Highlights delivered every
month to our door. It is a great dose of nostalgia to see them
enjoying the magazine like I did.
This week it is my honor to speak with the CEO of Highlights
for Kids Kent Johnson. Founded in 1946 by his great grandparents,
Kent is only the third CEO to hold the position. Educated at
Amherst College and earning a Doctorate in Physics from Harvard,
Kent has a tremendous passion for science and finds himself
inspired everyday by Highlight's mission to help children become
their best selves.
In this episode Kent takes us back to the origin of
Highlights. We discuss what we think it means for a child to be
their “best self”. I ask him how he and team consistently balance
between fun and educational value. I also have him recount the
story and marketing effort that lead to millions of Highlights
magazines showing up in waiting rooms around the country! You will
also be interested to hear how the Highlights brand in leveraging
technology to grow in new and exciting ways!
Enjoy the show and thank you for subscribing, commenting,
reviewing and listening!