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Power Kid Podcast

Dec 19, 2017

Many outside the toy industry do not realize the hard business realities that come with getting a toy to market. Join me this week as Jon Capriola and I discuss balancing "play" with the "business of play".

Jon is an extreme innovator who has developed and managed multi-million dollar brands. His latest endeavor is the open-ended building toy line Lite Poppers™

How do I know when I have a hit on my hands?

How does an invention become a brand?

Why is it so important to listen to your customers? (especially kids)

We cover it all and more in this episode!