Sep 11, 2018
Tom Dusenberry has been at the forefront of some of the most exciting ventures in the history of the toy industry. As CEO of Hasbro Interactive he brought Hasbro into the digital games market and grew the games publishing business to 200MM in six years. Tom introduced the first Monopoly/ McDonalds promotional partnership and took the Nerf brand outdoors for the first time. He continues to have a tremendous career in toys now operating Dusenberry Entertainment, staying on the technological cutting edge for his toy, game and digital content clients.
Today we discuss his storied career and he gives the inside scoop on inventor relations, marketing new concepts, pivoting huge brands, and the power of gamification!
It is my pleasure to bring you this conversation. Subscribe now to never miss an episode!