Jul 24, 2018
Mego is back! Tune in now for the inside scoop with Marty Abrams!
The Father of Action Figures joins us today to discuss one of the most important action figure lines in history and its return to the mass market. Since he served as the president of Mego beginning in 1971 Marty has shaped and reshaped the landscape of the action figure mega category and he is positioned to do it again. He has big plans for the brand and he lays it out for us today on the Power Kid Podcast!
Listen in as we discuss the origin of the Mego brand, the history of Marvel and DC licensing and his story of sitting down with Joe Namath in 1969 to license the legends likeness.
Of course Marty has been instrumental in inventing and launching products that we all know and love including the Magna Doodle, Sky Dancers, Micronauts, Visionaries, the Power Glove and many more. Later in the show I ask him what he sees coming for the future of the industry.
"The (toy) industry will never go away in terms of product because the one thing we know is that kids have a great need to learn and experience and to change”
Thank you for listening! Subscribe now! Comment and ENJOY!