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Power Kid Podcast

Apr 2, 2019

Quiz time - What one toy can teach social skills, empathy, responsibly, imagination and compassion? Dolls are simply one of the most powerful play tools we can offer a child.  My guest today has been designing dolls for over 20 years. Stephen Sumner has worked on the most recognizable doll brands including Barbie and My Little Pony Equestria Girls. He has also developed dolls under licenses like Marvel, Lord of the Rings, and Dreamworks.

In todays show we discuss the importance of dolls in all cultures. We discuss how to make your doll line unique (but not so unique it is unreliable to your customers). We discuss the biggest mistakes that companies make when releasing a new doll line. Finally he gives us some insight into his work with Hasbro's Equestria Girls and explains what makes them great