Oct 23, 2018
This week it is my honor to present my conversation with Choon
Ng. Choon’s invention Rainbow Loom created a huge toy craze in 2013
and 2014. Millions of looms where sold and wrists all over the
county were decorated in his amazing creation!
In this episode Choon tells us the story of the early years of
his invention from inspiration to the first prototypes. We discuss
some of the challenges he overcame in communicating the products
use to his customers. We also do a deep dive into the importance of
multi-level play as Rainbow Loom offers both a creative outlet and
encourages social engagement. Listen, learn, and enjoy!
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