Jan 8, 2019
Happy New Year! We start the year right with a conversation with
one of the most experienced sales representatives I know, Les
Friedland. He has worked in the toy industry for over 45 years and
understands what will and won’t work at retail. He founded Les
Friedland Associates in 1982 and has repped countless products to
retail success. He and his award winning team are expert at sales,
in-store positioning and analysis.
In our conversation Les shares his sales wisdom and
we discuss the strategy differences between selling an item versus
a category. What should the retailer expect from a manufacture and
vice versa? How should you prepare to meet your buyer with a new
concept? How can you work with your buyer to ensure sell through
(or help them move inventory if it does not).
This episode is packed with valuable and thought
provoking information that you will not want to miss!