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Power Kid Podcast

Feb 27, 2018

Never be squared to pursue your dreams!

Husband and wife creative duo Kurt Marquart and Elaine de la Mata join me today to discuss the relaunch of their Squaredy Cats brand! Licensed to Gund in 2011 the plush line had a great run in both specialty and mass markets and gained a large fan base. Today they are getting back...

Feb 23, 2018

I had a great time at New York Toy Fair 2018. While there I was able to catch up with old friends and interview new ones. I have several episodes in the works that are a result of introductions made at this years show - so stay tuned!

This bonus episode contains several conversations I had on the Launchpad with first...

Feb 20, 2018

As #NYTF winds down I want to say how great it has been to meet many of our listeners face to face. Thank you for all your kind words and encouragement!

Truly the best part about doing these interviews is meeting gracious and creative people that share the same passion.

At the heart of the toy industry is safety. We are...

Feb 13, 2018

Buyers are some of my favorite people in the industry. They act as counselors, gatekeepers, risk-takers and partners.

They have the difficult task of maximizing returns on their particular section or category. The better we understand this the more successfully we can partner with them to launch hit products.

In this...

Feb 6, 2018

If you haven’t jump on board yet I would encourage you to check out this valuable episode.

How do trends travel? How can we stay on the cutting edge of what is new and what is next for kids?

...Why is it important to have cookies on hand if you are market testing cookies with kids?

Terence Burke has spent a large...