Preview Mode Links will not work in preview mode

Power Kid Podcast

Sep 4, 2018

Families continue to rely on influencer content to make many of their shopping decisions. Today on the Power Kid Podcast I interview Justin Moore CEO and founder of Trending Family. His company specializes in connecting brands with the top family-friendly, video-focused social media influencers. After growing an audience of over 1,000,000 subscribers and working with 100’s of brands Justin and his family now share their formula for successful brand-influencer partnerships.

How are video influencers affecting how families buy toys? How do we define the type of relationship that develops between an influencer and a viewer? What are the key characteristics of toys that attract all members of a family? And a very interesting phenomenon - what happens when the influencer becomes the brand?! Looking at you Ryan’s World!