Sep 4, 2018
Families continue to rely on influencer content to make many of their shopping decisions. Today on the Power Kid Podcast I interview Justin Moore CEO and founder of Trending Family. His company specializes in connecting brands with the top family-friendly, video-focused social media influencers. After growing an audience of over 1,000,000 subscribers and working with 100’s of brands Justin and his family now share their formula for successful brand-influencer partnerships.
How are video influencers affecting how families buy toys? How do we define the type of relationship that develops between an influencer and a viewer? What are the key characteristics of toys that attract all members of a family? And a very interesting phenomenon - what happens when the influencer becomes the brand?! Looking at you Ryan’s World!